Dedication to design + sustainability
Is good design good marketing? In our current consumer landscape of goods and services, each design (upon design, upon design) is delivered into the world with the expectation of ready iteration. It’s not solely that companies anticipate the eventual failure of their products, but frequently develop and launch each alongside a plan for obsolescence.
In this consumptive world, goods act like passing events in the lives of consumers; a lasting connection is difficult to attain with products designed with transience as a feature.
What are the repercussions of this approach to production and service? What if we designed products without the support of advertising and marketing, and with only their eventual use in mind? And more so, designed products to withstand more (and more) use.
Simply, what if we made less?
Create goods people desire, endlessly; if we design for beauty and functionality, we improve sustainability.