I am Alexandra Matthiesen.

I develop products and the associated brands, and market the results. I like this work. Sometimes, I love this work. I do it daily as Director of Westward Creative. In the past I've worked this work on behalf of companies like Waggener Edstrom Worldwide, Microsoft, Corvus & Columba, Ventur Inc. and Urban Influence.

And I create things. Lots of things. Sometimes un-thing-like things, like experiences, feelings, and words. One time, I created a person. My son is eight, and he is my home.